Advertising Your Products and Services on Cars

Marketers have a massive problem trying to cut through the advertising ‘clutter.’ Unless a customer is looking for something specific, they switch off and avoid adverts, they change the channel during television intermissions, skip pages in magazines to get past the ads and talk through advertising breaks on the radio.

Ideas are constantly implemented to overcome this, some work, some don’t and some simply irritate the audience who are not interested at all. But some of the best ones are carried out by portraying the message exactly where the interested customer will be.

A lot of people cannot avoid driving. There is no much more to do on the road than look at other cars. This creates an opportunity. There are a lot of firms nowadays that arrange to have cars covering in advertising graphics. The car owners are paid a small amount to do so. The owners themselves are free to choose what company’s graphics their vehicle is covered in.

For the advertiser the key advantage is that the cars will be seen driving around, stuck in traffic, in car parks and spaces. They in effect become a constantly moving billboard banner. This is a way of reaching people who may be otherwise difficult to contact in any other way.

The vehicle graphics are applied with a convenient plastic wrap, which means they can be changed very easily. The drivers are also chosen by the kind of places they go, so it is quite straightforward for an advertise to recognize who will be best to reach their specific target market. For example a golf club manufacturer would be very comfortable to advert on a driver who played golf and parked their car in their local club’s car park twice a week.

Car adverts need to be short and sweet. Often the audience will only have a few seconds to see the ad as the vehicle drives by. The right kind of driver is extremely important to find your specific advertising audience. Also if possible a driver who likes your products or service is a good idea, since they are more likely to talk to their friends and family about it and further promote it themselves.

Effective Internet Marketing – Using AIDA(S) Formula to Advertise Your Product Or Service

When writing a script for an online video to advertise a product and/or services. There is a formula you need to use. This formula has been used by advertising professionals and has produced some great results as far as drive consumers to take action by either visiting a website or squeeze page. Thus creating more interested traffic and a high percentage of consumers that took action by either sign up to get more information and/or purchasing a product or service. This formula is called AIDA which stands for:

1) Attention
2) Interest
3) Desire
4) Action
5) Satisfaction

1) Attention- You may want to grab their attention at least, within the first 10 to 15 seconds. Because any longer than that people are going to get bored and will move on to something else.

2) Interest- What’s in it for them? How can you fill a need or needs of the viewer?

3) Desire- Why should they choose you, your product and/or your service? Make sure you list key benefits.

4) Action- Where can they go to get that need filled and/or more information on what you have to offer? Also when should they take this action?

5) Satisfaction- Satisfying the customer so that they become a repeat customer and also a referral source for you product and/or service.

When make your video for online advertising it is best to not make you video to long. 2 to 3 minute seems to be the industry standard that has been proven to be more effective than online video advertising that has been longer.

This formula is also called CAB which is a condense version of AIDA and stands for:

1) C- Cognition (Awareness or Learning)
2) A- Affect (Feeling, Interest or Desire)
3) B- Behavior (Action)

Now we will cover an outline template that you can use to write a script using the AIDA part of the formula and the S will be also covered in more detail below.

Attention Grabbing Opening Phrases:

You can use any one of these openers or use both. Usually at least 2, no more than 3 attention grabbing statements are used.

Have you ever been (list an emotion or feeling) or (list another emotion or feeling) about (or with) (state a problem or situation)?

How would like to be (or get) (state a benefit or need that can be filled) and (add in adjective and list another benefit or need ?

Interest Grabbing Phrases:

1) (Introduce yourself) Start with “Hi” or “Hello (other form of greeting).
My name is _____________ with (or for) (name of company or organization)

OR Use:

2) Welcome to the (Or Introducing the (name product, company or service title.
My name is _____________ with (or for) (name of company or organization.

Are you (add in wanting to, finally ready to, looking for, or ready to take charge of your)
(list a key benefit or result) or (list another key benefit or result, then (state what you want them to do for example: listen, watch, or write down. It is also good to add either the closely or carefully at the end of the action to what I am going to (show or tell) you.

Desire Phrases:

1) I want to (tell you about or talk about) the (benefits or features) of (name product or service).

OR Use:

2) Let me tell you about the (benefits or features) of (name product or service).

(List 2 to 3 features or benefits)

(Then add 1 or 2 customer testimonies or situations where there was a positive result from using your product or service)

(You may want to only use 2 to 3 to explain each customer testimony or situation.) (Also make sure the testimonies or situations relate to the benefits or features you’ve listed.)

You can also (sum up list of benefits or features).

Action Phrases:

1) If you are ready to (stop feeling, take charge of your, get a hold of or make more) (restate problem or problems listed in the “Attention Phrases” section),

OR Use:

2) I you would like to know (more about or how you can) (restate problem or problems listed in the “Attention Phrases” section),

(restate some benefits or features from the Desire Phrases section), then (go to or make sure you) (enter in the desired action you want them to take: send an email to, this web address or call (then give email or web address or phone number: it is good to repeat this information 3 times it makes it easier for people to remember or write down) (also state when you would like them to take this action: today, tomorrow or now).

This is just an example and some ideas of how to write a script using the AIDA part of the formula. Next time you are watching TV or Internet commercial listen to the script format that they use.

Now as far as the last letter in the formula “S” here are some suggestions:

* First always thank your customer for doing business with you and let them know where they can get help with your product or service if they should need it.
* At some point in time ask them for their feedback on how they are using or enjoying your product or service. You may want to ask if you can use their feedback in a testimony.
* Introduce them to other products or services you may have.
Have a special offer for your customers either for filling out a survey or referral business to you.

I hope this will help you to get a jump start with your online video marketing. Until next time I want to wish you great success and I look forward to seeing you on the web.

SMS Marketing Service – The Best Way to Advertise Your Products and Services

As a business owner, one of your concerns is to think of a better marketing strategy. If you have an online business, you will probably opt for various marketing strategies like SEO services, link building services, email marketing, video advertising and more. All of these are effective ways to market your products but can you really make a lot of profit from strategies that are already used by other companies.

Since the Internet is already overcrowded and simple marketing strategies are not going to be as effective as it should be, you have to think of other means to advertise your business.

Some marketers are suggesting the use of Email marketing. Basically, it is a good way to advertise but people are done with email messages. Usually, they disregard any kind of email messages to them because of various issues of viruses and hacking. This is the main reason why it is not advisable to use email marketing.

The latest marketing strategy today that is starting to get grounds on the industry is text message marketing. It is now considered as the best marketing strategy for a lot of businesses. Basically, the other methods used are already crowded so this is the best choice for marketers today.

Aside from laptops and computers, cell phones are also one of the latest and most popular gadgets in the world. You can see almost all the people having cell phones. As a matter of fact, even the children already have cell phones. Simply imagine using SMS marketing services to reach out a wider market. Think about all the possible customers that you can reach by using this kind of strategy. SMS are not the same as email messages because people do not simply ignore any kind of message. It means that if you sent an advertisement to them, they will surely read it.

So how can you get phone numbers from the users? It is also the same with Email. You can ask the web visitors to subscribe to your website by putting their mobile numbers and you can use it to send updates and advertisements on their phone.

If you really want a unique and effective marketing strategy, considering SMS marketing strategy can be very effective for your business. It is not as crowded as the other methods and you will probably have a good start on this marketing strategy. It is now considered as one of the most effective ways to reach out a larger market.

SMS Marketing Service – The Best Way to Advertise Your Products and Services

As a business owner, one of your concerns is to think of a better marketing strategy. If you have an online business, you will probably opt for various marketing strategies like SEO services, link building services, email marketing, video advertising and more. All of these are effective ways to market your products but can you really make a lot of profit from strategies that are already used by other companies.

Since the Internet is already overcrowded and simple marketing strategies are not going to be as effective as it should be, you have to think of other means to advertise your business.

Some marketers are suggesting the use of Email marketing. Basically, it is a good way to advertise but people are done with email messages. Usually, they disregard any kind of email messages to them because of various issues of viruses and hacking. This is the main reason why it is not advisable to use email marketing.

The latest marketing strategy today that is starting to get grounds on the industry is text message marketing. It is now considered as the best marketing strategy for a lot of businesses. Basically, the other methods used are already crowded so this is the best choice for marketers today.

Aside from laptops and computers, cell phones are also one of the latest and most popular gadgets in the world. You can see almost all the people having cell phones. As a matter of fact, even the children already have cell phones. Simply imagine using SMS marketing services to reach out a wider market. Think about all the possible customers that you can reach by using this kind of strategy. SMS are not the same as email messages because people do not simply ignore any kind of message. It means that if you sent an advertisement to them, they will surely read it.

So how can you get phone numbers from the users? It is also the same with Email. You can ask the web visitors to subscribe to your website by putting their mobile numbers and you can use it to send updates and advertisements on their phone.

If you really want a unique and effective marketing strategy, considering SMS marketing strategy can be very effective for your business. It is not as crowded as the other methods and you will probably have a good start on this marketing strategy. It is now considered as one of the most effective ways to reach out a larger market.

How to Use Your Affiliates to Advertise Your Products More Cost Effectively

If you are already running a good affiliate marketing business that is making you money, you would have learned that advertising plays an important part of your success. However if you want your business to make even more sales you do need to explore other more cost effective ways of advertising. Remember if you can lower your advertising costs, your net revenue from your sales increases.

Here are some ways that you can use affiliate marketing as an effective way of advertising your business and products.

1. Cost

The cost of running an affiliate program is relatively low since you only pay your affiliates when they actually produce the desired results like a product sale. The affiliate takes care of most of the necessary expenses like product promotions, freebies to attract customers and other promotional material. This is a very popular arrangement and both parties stand to gain from this partnership. Your affiliates have the opportunity to generate an income without a need to create their own products while you enjoy the low cost of advertising.

2. Affiliate programs generate unlimited income

The most obvious benefit of starting an affiliate marketing business is that your affiliates do all the work for you including bringing in the traffic to your website which can be a difficult task for most people. All that is required from you as the affiliate manager is provide them with the basic banner, text and other promotional material.

3. Going Global

When you have selected a good niche product to market, you do so dealing with a global market right at your fingertips. The key to your success is to select the top best affiliates including the so called affiliate gurus and you can generate traffic from anywhere in the world

The Best Way to Advertise Your Product

Every business person around the world is concentrating towards the advertisement to their products. In this competitive world, if they want to survive, they need publicity for their business. One to the best way to achieve this publicity is advertising through printing business cards, flyers, rolling banner stands and leaflets. With this definitely you will create a positive awareness towards your product and service throughout worldwide customers. The best and most effective ways to build your company image is printing business cards with specialized logo design.

With these business cards, as a business man you will surprise how these cards get your name on the street and in the marketplace. These custom business cards, brochures and postcards are inexpensive and they are suitable to your budget. The company log on these cards will create attention of people towards your business. If you invest a few dollars on these cards, later you will get thousands of dollars as a profit. And these cards are always plays a significant role in marketplace to maintain relationships.

Before choosing a provider for your business cards, you need consider a lot of things. One of them is logo, if your logo made professional, then this one is well noticed by people and it will always remember your product and services to the people. There are lots of esteemed designers are there to provide a professional business logo on business cards and printings.

Apart from business cards, flyers also one of the fastest ways to communicate with people regarding your products and services, which you are providing for them. With these flyers advertisements you will get a valuable return on your investment. Most business owners are telling that with this flyers advertisement strategy they are getting 30 to 50 percent increment in their sales.

And another strategy is displayed a roller banner stands, with these portable display solutions; you can create awareness in people in most efficient and economy way. Roll up banner stands and pull up banners are useful in for shop advertising, photographers, promotion for sales, wedding events, roadshows and public events and many more. These banner stands are easy to transport and if you want them in a large exhibition display, just pull each image with 10 seconds. This will create a big impact. In previous day, purchasing these items is a hectic work. Nowadays, purchasing these items through on line is a popular and easiest way. If you are trying to purchase any banner stands, you need consider these points like the quality of the graphic, banner stand structure, customer service and price within your budget and lastly warranty.

To promote your product and ideas the leaflet printing is still highly emphasized. With these leaflet printings you will get best for your cash. Before printing leaflet, you need to consider the delivery time. Here, there are some esteemed leaflets printers in the UK are providing some esteemed services to their valuable client. All that you need to do a small search in web.

Article Marketing – Advertise Your Products Online

Keeping your business afloat would require a considerable effort in terms of marketing. Advertising in whatever form they take is a proven formula for achieving success for a business. Advertising in many ways can instill influence or effectively sway a customer towards purchasing or acquiring a certain product. It is no wonder why a lot of companies are spending a huge portion of their company’s resources into advertising and promotional activities as a marketing strategy.

With the popularity of the internet and worldwide web, advertising has just found a new face. Search engine advertising and article marketing through ghostwriting service are amongst the newest trend in online advertising.Its importance to a business lies in the fact that internet has been home to the free flow and dissemination of information, and a lot of people are now going online nowadays. Moreover, most article marketing activities are now done online and the abundance of article marketing sites is a clear indication of the current status of this activity.

Article marketing is quite important to a business because it is a cheaper destination for marketing activities like advertisements which can be made through ghostwriting service. Article marketing sites cater to short written articles related to a certain type of industry. These articles written through a ghostwriting service serve as the marketing tool for businesses and are either for distribution or for publication in the marketplace. A well-written content article increases the business’ credibility and can help in attracting new customers.

Article marketing would require the services of a ghostwriter service. A ghostwriting service can bring many benefits to a business especially with regards to time management and writing prowess. An ideal ghostwriting service can construct well-written content articles for effective search engine advertising.With ghostwriting service, a business can get more than well-written content articles, but can also help in gaining places for the business in search engine advertising.

Advertising products through article marketing is a huge challenge for a ghostwriter due to the influx of articles of lower quality. A ghost writing service must provide articles that are as convincing and credible as possible while at the same time, it has to make extensive use of backlinks. A well constructed article must make extensive use of keywords or phrase to increase its place in search engine advertising rankings. The higher the rank of an article in search engine advertising ranking the higher is chance of getting viewed or gaining exposure from web visitors.

The efficiency of article marketing as a form of advertising tool for businesses greatly lies in the capability of the ghostwriter. A ghostwriter service should be able to construct high-quality and relevant articles to be able to get better attention and exposure to online visitors.A writer who offer ghostwriting service must make the article credible enough to help gain the trust of the reader, which could translate into purchase or increase in sales. Aside from utilizing heavily the keywords and phrases which can help the article to gain the much-needed place in search engine ranking, a ghostwriter service must also be able to provide good information to the reader rather than pure marketing articles.

Using Popular Sites To Advertise Your Products

You don’t have to have your own product to make money on the internet. With affiliate marketing you can simply choose the products you are already familiar with and like and find out if their companies have affiliate programs. Alternately, you can look for affiliate marketing companies that provide products for affiliates to present. Either way, by carefully following the tips presented here, you can earn some nice money online with affiliate marketing.

If you plan on using affiliate marketing to support your income, be sure to analyze your expectations. Affiliate marketing can earn a decent income, but it will not make you rich. If you devote part-time working hours to it, expect to make a couple hundred dollars a month; if you work full-time at affiliate marketing, you could make around $30,000 to $40,000 a year.

The best way to place affiliate ads on your website is within content. The reader will take the link as a suggestion instead of a sales pitch, which will lead them to trust the purchase and the company you link to. Only use a handful of links in a single article or post so as not to overwhelm your reader.

Don’t get too fancy garnishing with colors on your website. Studies have shown that it’s the least stressful for the human eye to read black text on a white background, and that Times New Roman is the easiest font to read. Choose two or three other accent colors to use for headers or menus and don’t go beyond that.

If you are trying to make some extra money online and are thinking about doing affiliate marketing, you might want to pay someone else to setup a website for you. There are a variety of companies that guarantee a payout if you go through them to setup your affiliate advertising venture.

Consider adding an opt-in newsletter to your website to help remind your audience that you’re posting new content daily. Only post affiliate links in the emails sparingly so you don’t overwhelm readers with your sales pitch, and ensure that you include content which is fresh and worth reading to keep them coming back.

Base your review and promotion of the product on your personal experience. If you have not tried the product yourself, ask someone who has to help you write a review. Look for comments and discussions about the product online. If you see a lot of negative impressions about the products, perhaps you should not promote it at all.

Some affiliate companies will want you to sign an exclusivity clause, but you should avoid doing this. Pay attention to the fine print in any affiliate agreement. If you ever want to branch out and use your site to promote other products, make sure the company you’re choosing now will not try to prohibit your growth in the future.

Remember, it can take a long time to become successful at affiliate marketing. You won’t set the world on fire the first day, or week, or even month! You may need several months to get everything organized and really start making good connections and commissions. Keep trying! If you try, you could do well. If you quit, you definitely will not do well!

Custom Banners – Advertise Your Product Effectively

Now days, the most popular thing in this world is customization. Customization helps in promoting anything which you want to promote. One can custom any design of his own. One must keep in mind that his banner should be different from the other banners. The banner should be simple yet attractive. The simpler the banner, the easier it is to read. An appropriate way to lessen one’s burden is to give the work to those companies who are specialized in making the banners. One can submit his specification to the banner production company and they would produce for you. People glance at the banners while walking or driving. No minute details would be taken care of by them. So it is better to say less in the banners. To the point and edgy captions work best in this case. A graphic designer or a copywriter can provide best help in it.

The font size must be large so that people can see and read the banner properly. There must be a combination of contrasting colors. This would work well. The main thing is to outline the letters with white to separate the colors. If one needs to put only one sentence in the banner, then he must put it horizontally or in rectangular shape. It maximizes the surface of the banner. One can also showcase the captions in squares too. But one should go for the simplicity also. A professional artist helps in transforming the bright idea into a life sized banner. One should be specific to the details so as to minimize costs and time.

Custom banners are a new means to promote a range of offerings and services. They are a time tested method of promotion. They are an easy and cost effective manner to market one’s goods and services. Custom banners can grab the attention of masses and create awareness about the product or service. They are especially beneficial in places of mass gathering like an exhibition, trade fair or even shopping malls. They can generate interest in the product or service. An attractive message can capture the eyeball of the audience.

Custom banners are highly adaptable and mobile. Thus they can be used several times and can increase the value of the product in question. Once the purpose is transferred at one place, then custom banner can be transferred to another place with ease. The type and message of promotion remains the same. The more interesting the design and message, the higher is the success rate of hitting the bull’s eye. Creativity flows in the mind of copywriter and artist while preparing the custom banner. The vibrant colors can be used carefully in co-ordination with the advertiser’s message which is creatively prepared by the copywriter. One can research online for various companies who provide such services in banner making. It saves both time and efforts as the person does not have to travel all round the office to avail the facility. It is just a click away. This process is economical too. So one can go for this facility with ease and promote his product.

Advertise Your Product Through Promotional Gifts

The world of advertising, being extremely competitive, is evolving every day, and businesses and corporates are finding new and innovative methods to leave competition behind. It is well and truly believed that if you don’t innovate your methods of advertising, your competitors will get ahead of you!

I was convinced of their craze when I recently read about a woman offering her forehead to be tattooed, in an auction! Don’t believe it? Then here’s more; Forty percent of Americans between 26 and forty years of age have a tattoo!! For three years, anybody who gets a flying D tattoo anywhere on their body, which is the company logo of Dunlop’s Goodyear tires, gets a set of tires for free, and there are almost a hundred persons who have the tattoo already.

This proves that marketers are resorting to alternative methods to advertise their products. All businessmen want to attract more customers and increase their sales and profitability. However, not all businessmen can advertise, at least not the smaller ones. They try their hand at limited advertising on a shoestring budget, without understanding that simply having a good product or quality service isn’t sufficient to succeed in business. Only if you can afford repeated advertising over different media can you achieve brand recognition, which do not necessarily get transferred into sales. It only pushes up the product price, and your competitors will take advantage of better pricing by which your business can end up a failure.

Small businessmen need to localize their advertising to specific customers (targets) who are proven to be important, and ensure they take steps to satisfy them to ensure customer loyalty. It means that you directly target your customers, or potential ones, who are the group of people who require your product or service. A proven and successful method is to offer them promotional gifts. What better way to keep their interests! Everybody loves receiving gifts, and when the gift is from a person who provides you a product or service, you do feel indebted to him in some way; how often do we change our grocer or doctor?

Promotional Gifts are available to suit every businessman’s pocket, and are very easy to give away to loyal customers. They further advertise your product or service by word of mouth, which gives you additional customers and sales. You always have a good word to say about a person who gives you gifts. Don’t you? The possibility of referrals is bound to boost your business.

What items do you give as promotional gifts to promote your business? Well, the internet has many businesses which are running precisely for people like you; you can select based on material, product or price to suit your business. I too, as a small businessman, found advertising on media wasn’t my cup of tea, and have resorted to giving away promotional gifts to retain my clients, and secure new ones. My business has grown six fold over the last three years, and is continuing to grow.